AEYA PDP split test

Today's structure, defects repaired. The baseline.

Risk reversal and objection pre-handling.

Reason why copy, shown rather than asserted.

Restraint and aspirational context. One image owns the fold, three named blocks carry the argument, every customer voice is deferred to the foot.

Bundle framing and threshold economics, with no bundle pricing anywhere. The two piece look is the unit of purchase.

Genuine scarcity and membership qualification. Access leads, and the four permitted value levers sit where an offer would.

Construction as data. A fixed labelled row schema under the buy box, and the buy decision repeated after the evidence.

The fit answer lives in the buy box column, proved by a three up strip of one garment on differently proportioned bodies.

One colourway per page, the whole imagery budget spent on it, and size the only decision in the buy box.

The Sternify reference layout rebuilt on AEYA rules: benefit checks, one review at the button, a purchase ladder on the real set products, guarantees, a creator strip and a three step band. Rendered against the REAL Men’s Padel T-Shirt (AEYA Navy) data read from the store.

V9 with the volume turned down: bigger type and imagery, a fifth less copy, three quiet assurances instead of a grid, Trustpilot as the trust mark. Real product data.